Experience

Dive into a world of innovation on our exhibition floor.

Discover the latest advancements in automotive technology that are shaping the future of the industry and connect with over 3,000 industry pioneers. Engage with key figures and influencers who are steering the course of automotive innovation and participate in the drive toward progress.

Free Expo Passes Available April 2025!

*This pass does not include access to premium content sessions or lunch.

With a complimentary Expo Pass, you’ll have access to:

Exhibitor Displays

Spend two entire days immersing yourself in the exhibition hall and visiting all the booths! Check out the exhibitors to discover their newest products, services, and technologies. You might even pick up some free goodies along the way!

Innovation Accelerator

Welcome to the hub of emerging tech and talent in the automotive world! Explore groundbreaking startups, meet the latest talent from local colleges and universities, watch pitch-off competitions, and more. Discover the future of automotive technology right here!

Collaboration Hub

Collaboration in the automotive industry hinges on effective communication and the seamless sharing of goals, plans, and strategies. Collaboration Hub acts as a zone where organizations can share knowledge, leverage complementary skills, and foster innovative solutions. Visitors can explore leading partnerships, associations, and consortiums that are shaping the future of mobility. This collaborative approach not only accelerates technological advancements but also drives the industry towards a more sustainable and efficient future.

Electrify Stage

The combination of 5G technology and a fully cloud-integrated service-oriented architecture offers transformative potential for both consumers and businesses. It allows for the rapid deployment of innovative software features and services, significantly enhancing user experiences. However, overcoming the technical roadblocks related to infrastructure, interoperability, security, reliability, and regulation is essential to fully realize these benefits. With strategic planning and investment, the customer-centric possibilities of 5G and software-defined can be effectively harnessed.

Live Demos

Explore engaging interactive demos from our exhibitors! Whether it’s actual test drives or virtual simulations, you’re guaranteed a thrilling ride!

Show Floor Tours

Participate in a guided tour with SBD Automotive to explore the exhibition area, or head to the Wards 10 Best section to admire the award-winning vehicles on display.

Award-Winning Vehicle Displays

Come check out the award-winning vehicles that secured a prestigious place on the 2025 Wards 10 Best Interiors & UX list! These top-rated cars will be available for you to explore, allowing you to experience firsthand the materials and technology that earned them their accolades. The judges responsible for the competition will be present to talk about what set these vehicles apart.

COVESA & AutoTech 2025 Networking Reception

COVESA and AutoTech 2025 extend an invitation to you and our event sponsors for an evening of craft beers, wine, cocktails, appetizers, and networking following an exciting day at AutoTech 2025.

This exclusive reception is scheduled for June 4th in Novi, Michigan. Venue details will be announced soon.

With over 900 anticipated attendees, this is an excellent chance to gain insights into the COVESA community, network, and explore business opportunities.

*You must be registered for AutoTech 2025 to attend.
**You must register for the Networking Reception separately. Details to come at a later date.