June 2-4, 2026
Suburban Collection ShowplaceNovi, MIPress & Media
As a credentialed members of the press/media are invited to attend AutoTech 2026.
With our free Press & Media Pass, you will gain insights into the future of the automotive industry from top experts, explore cutting-edge technology, connect with the automakers honored in our Wards 10 Best Interiors & UX awards, and celebrate breakthroughs and partnerships at our AutoTech Awards. You can also participate in exclusive workshops, masterclasses, and networking events. Additionally, you will have special access to our VIP Lounge and Press Lounge.
To claim your pass, please visit the AutoTech 2025 registration page and select the “Press & Media Pass”. Please note this pass is subject to approval.