SOFTWARE
Personalizing the future of vehicle experience
Today's vehicles are dynamic platforms where consumers demand continuous updates, deep customization, and personalized experiences that evolve with their needs. AutoTech unites the complete mobility ecosystem – from engineers and cybersecurity specialists to product managers and technical innovators – fostering the collaborative breakthroughs needed to deliver the intelligent, adaptable vehicles that modern drivers expect and tomorrow's mobility demands.
Take part in AutoTech's Software track to learn how strategy and technical professionals are addressing critical industy challenges including smarter OTA updates, agile development, and AI integration. Network with solution providers, cybersecurity firms, and global automakers to forge partnerships around predictive maintenance platforms and advanced OTA systems that reduce recall costs.
The exhibition will showcase cutting-edge products like vehicle personalization software, modular platforms, AI-powered driver assistance systems and cybersecurity solutions that enhance safety, efficiency, and personalization across the automotive ecosystem.
Spotlight Sessions
Evolving Partnerships with Connectivity and Software Innovations
Speakers:
Tara Vatcher - SVP - Software Architecture & Development, Stellantis
Lakshmi Thanayankizil - Lead Systems Architect - Connectivity, General Motors
Pete Brown - Senior Director of Software Defined Systems Architecture, Karma Automotive
- How are automakers shifting from traditional supplier relationships to strategic marketplaces, and what are the key success factors for implementing connectivity-enabled software architectures?
- What strategies are OEMs using to compete across diverse regulatory environments while balancing rapid innovation with proven engineering practices?
- What new business opportunities and revenue models are emerging from software-defined vehicles, and how should automakers prepare for this transformation?
Thursday, 4 June 2026, 1:45pm - 2:30pm EST
Building Tomorrow's Software Ecosystem
Speakers:
Maite Bezerra - Senior Principal Analyst, Digital Mobility, Omdia Automotive
Ramiro Gutierrez - President, ZF North America
Stefan Buerkle - Regional President, Cross Domain Computing, Bosch USA
- How is the transformation from hardware-centric vehicles to software-defined platforms dismantling traditional automotive supply chain hierarchies and creating new capability gaps in the industry?
- What critical capabilities in continuous updates, customization, cross-platform compatibility, and legacy system integration must automotive companies develop to remain competitive in the software-defined vehicle era?
- How can automotive technology industry stakeholders strategically position themselves within new SDV marketplaces to identify competitive advantages and capitalize on the massive opportunities reshaping the ecosystem?
Thursday, 4 June 2026, 4:00pm - 4:55pm EST