Amber Lundy

Product Design Director, Advanced Technology & Driver Assistance Systems - Electric Vehicles at Ford Motor Company

Speaker

Amber Lundy is a design leader focused on advanced concepts, machine learning, and AI-driven experience design. Currently, she leads the design of advanced technology and driver-assistance systems at Ford, aiming to use emergent technologies to improve lives and democratize mobility. Her diverse background is rooted in a global upbringing exploring toy factories and early, self-taught computer networking skills. This unique foundation is bolstered by a formal education in industrial design, mediated communications, mixed media art, and various ML & robotics certifications, including formative UX training from Raytheon Websense Security Labs.

Her career journey includes roles at impactful companies like Raytheon’s cybersecurity group, Emotient Analytics contributors to Apple's Face ID and Animojis, Amazon AI & robotics, and Apple media products division. While at Amazon's UX lab, she designed across different device types and explored how technology can extend human senses and capabilities. Amber is known for driving deep-rooted change, unlocking customer value, and creating positive impact through design. She is also a recognized voice in the field, having served as a jury member for the global UX Design Awards.