AutoTech 2026
June 2-4, 2026
Suburban Collection ShowplaceNovi, MI

Bill Schumacher
Senior Director of Global Automotive Solutions at HERE Technologies
Speaker

Profile

Bill Schumacher is the Senior Director of Global Automotive Solutions for HERE Technologies. He is responsible for HERE’s industry go-to-market strategies, as well as developing and bringing HERE location solutions to the market. Bill has been with HERE for 18 years, where he has focused his efforts on leveraging the power of location intelligence to deliver customer value.

Bill has 30 years of experience in sales, marketing, product, strategy and customer roles. After positions with Motorola and in consulting, he joined HERE Technologies (formerly NAVTEQ) in 2006. Before his current role, Bill led Customer and Market Development and Global Channel Marketing teams. Bill is an auto enthusiast and passionate about solutions that surprise and delight consumers.

Agenda Sessions

  • Driving the Future: How Location Intelligence Powers the Software-Defined Vehicle

    1:20pm