Denise Barfuss

Director, Client Engagement at AutoMobility Advisors

Advisor, Speaker

Denise Barfuss is a veteran automotive executive whose career has been defined by transforming how OEMs, dealers, and technology partners innovate and operate. With more than two decades leading initiatives across service, product development, customer experience, and emerging technology, she has built a reputation as a strategic operator who delivers measurable business impact.

Her work spans global mobile app and CRM platforms, new‑brand launches, and data‑driven product strategies that have accelerated market share growth, strengthened revenue performance, and elevated customer satisfaction. Denise has guided cross‑functional teams through complex modernization efforts, helping organizations adopt new technologies, rethink legacy processes, and unlock new value from their data.

A trusted voice in the industry, she has chaired and moderated dozens of automotive and mobility panels, bringing clarity, rigor, and forward‑looking perspective to conversations on innovation, digital transformation, and the future of retail. Denise continues to champion operational excellence and technology‑enabled growth for the next generation of automotive leaders and partners.