June 2-4, 2026
Vibe Credit Union ShowplaceNovi, MI Fabian BesteCo-Founder & CEO at 4screenSpeaker
Profile
Fabian Beste is the Co-Founder and CEO of 4screen, the world’s first Driver Interaction Platform, connecting drivers with businesses directly through the in-car screen. He co-founded the company in 2020 and has led it since, with 4screen enhancing the in-car UX while enabling recurring revenue streams and stronger customer loyalty for OEMs.Previously, he worked at BMW Group on the “Hey BMW” voice assistant and as a consultant in the automotive industry, bringing deep expertise in digital transformation, product development, and UX.
Agenda Sessions
Monetizing the Fourth Screen: Turning In-Car Driver Interactions into Scalable Revenue Opportunities
, 2:45pmView Session