Madison White

Director, Software Portfolio Tech Strategy at Ford Motor Company

Advisor

Proven track record for the definition and execution of effective technology, product management and marketing strategies. Broad range of experience leading cross functional teams to design, develop, package, price, and launch high quality software solutions for both safety and non-critical systems.

Driving strategy for software solutions in the connected and autonomous vehicle space, with a focus on data activation, digitalization & digital twin, and E/E architectures.

As the attributed value and amount of software within the vehicle rises, with a mix of both safety critical and non safety critical components, we must take a systems/solutions view to address the complexity in design, development, test/validation and multi supplier integration with consideration for the ever evolving supply and value chain.