Robert Day

Governing Body Representative at SOAFEE

Advisor, Speaker

Based in San Jose, Calif., Robert Day is the director of automotive go-to-market at Arm, responsible for the relationship with the automotive ecosystem in North America.

In this role, Robert is dedicated to understanding the requirements for future automotive innovation and helping put together solutions and platforms to meet those requirements. By immersing himself in the automotive world, he has accumulated a wealth of knowledge around the technology, issues and potential solutions that will make the next generation of software-defined vehicles a reality.

Robert is also a founding and governing body member in the SOAFEE initiative, which is looking to solve some of the critical challenges for automotive software developers as they re-imagine the features and functions of tomorrows vehicles.