Sebastian Bauer

Executive Director, Head of Human Interface Design and Customer Experience at General Motors

Speaker

Sebastian Bauer is Executive Director of Human Interface Design at General Motors, where he leads the team shaping intuitive, expressive, end-to-end experiences across vehicle and connected digital touchpoints.
Before joining GM, he built a career across Apple and Google in customer experience design, as well as the world of film and television where he directed and produced visual stories that continue to inform his approach to design vision, execution, and leadership.
He is known for bringing a strong narrative lens to the craft, creating experiences that feel clear, human, and emotionally resonant as technology becomes more intelligent and integrated into everyday life.