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As Software-Defined Vehicles (SDVs) reshape the automotive landscape, Location Intelligence is emerging as a critical differentiator for OEMs. More than just a navigation tool, real-time location data now underpins essential vehicle functions—from advanced driver assistance and route optimization to automated driving and over-the-air service delivery. In the SDV era, HERE Technologies envisions a future where every vehicle is powered by a dynamic, live map that enhances safety, personalization, and efficiency. In this fireside chat, Bill Schumacher, Head of Global Automotive Strategy at HERE Technologies, will explore how OEMs can unlock new value through location intelligence—accelerating innovation, improving the driver experience, and staying ahead in an increasingly software-defined market.

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