AutoTech 2025

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June 3-5, 2025
Suburban Collection ShowplaceNovi, MI

Workshops

Tuesday, June 3

(Part of the AutoTech State of the Industry Summit by Wards Intelligence)

The Future is Now: Navigating the Software-Defined Era

Tuesday, June 3 (Part of the AutoTech State of the Industry Summit by Wards Intelligence)

Take a deep dive into the progressive shift towards Software-Defined Vehicles, enlightened by fresh data from Wards Intelligence. This session will unravel the automotive industry's journey, putting a spotlight on the daunting challenges of adopting SDVs, like the hefty price tag and the hunt for skilled professionals.

Participants will delve into the rich insights provided by Wards Intelligence industry data, engaging in thought-provoking discussions about the definition of SDVs, the rate of technology adoption, the importance of industry collaboration, and the obstacles in the path to implementation. This workshop equips attendees with the critical knowledge needed to navigate the landscape of SDVs.

Maite Bezerra, Principal Analyst, Software Defined Vehicles, Wards Intelligence

Understanding the Real Threat of China’s EV Exports

Tuesday, June 3 (Part of the AutoTech State of the Industry Summit by Wards Intelligence)

Dive deep into the complex world of Chinese electric vehicle EV exports and their impact on global markets in our enlightening workshop. As Chinese-made EVs dominate headlines and stir discussions among U.S. and European Union trade policymakers, it's clear that these vehicles are reshaping the automotive landscape. Known for their sleek designs, superior craftsmanship, and advanced technology—features typically reserved for luxury cars—Chinese EVs are surprisingly affordable within their home market.

Join us for this informative session where we'll unravel the intricacies of China's EV market dominance and its implications for global trade and policy.

Chris Liu, Senior Analyst, New Energy Vehicles, Wards Intelligence

The Journey Ahead: Unlocking the Potential of Connected Cars

Tuesday, June 3 (Part of the AutoTech State of the Industry Summit by Wards Intelligence)

Step into the future with us in this engaging workshop that explores the transformative power of 5G and eSIM technologies in the auto world. Explore how the alliance of OEMs & CSPs is driving the advent of connected cars. Learn about the pivotal developments propelling connected vehicles forward, like ADAS, C-V2X tech, and the convenience of OTA updates.

Confront the major obstacles facing the automotive industry, including the transition from legacy networks and the quest for a resilient 5G network. Our session will also offer a glimpse into the future of connected vehicles, focusing on the vital role that connectivity plays in the development and maintenance of software-centric vehicles. This is your opportunity to acquire key insights and lead in the fast-paced automotive tech scene.

Steve Bell, Chief Analyst, Connectivity, Wards Intelligence

Electrification: Steering Through Change

Tuesday, June 3 (Part of the AutoTech State of the Industry Summit by Wards Intelligence)

Join us for an immersive workshop that delves into the evolving landscape of vehicle electrification. As the industry navigates this transformative journey, you'll gain insights into the hurdles and setbacks faced by both new entrants and established giants, including bankruptcies and scaled-back electrification efforts due to misjudged BEV market penetration. We will illuminate the critical role hybrid technologies play as a stepping stone to a fully electrified future, while also discussing the ongoing investments in internal combustion engines (ICE) to facilitate a smoother transition.

Excitingly, we'll be examining 25 automakers across key metrics such as Economic Stability, Product Diversity, Execution of Production Plans, Supply Chain Resilience, and Electrification Strategies. Discover who the trailblazers and the laggards are in the electric vehicle revolution.

Adam Ragozzino, Principal Analyst, Batteries & Electric Powertrains, Wards Intelligence