Ready, Set, AutoTech 2026.
Ford at AutoTech 2026
AutoTech 2026 brings together the ecosystem Ford needs to deliver on its "Ready Set Ford" promise—connecting you directly with the software, connectivity, and autonomous technology partners driving the next generation of Ford vehicles you're building. Secure your strategic advantage and register today!
Supporting Ford's Strategic Direction
At AutoTech, our dedicated conference themes directly support the technology backbone enabling your four core promises—AI-powered software capabilities, BlueCruise expansion, subscription revenue growth, and the connected experiences that make Ford a catalyst for customer potential.
Software
- AI-powered OTA updates and fleet management optimization
- Predictive maintenance strategies driving Ford Pro differentiation
- Cybersecurity frameworks protecting connected vehicle ecosystems
UI/UX
- Voice recognition and gesture controls enhancing driver experience
- Personalization engines building customer loyalty and subscription adoption
- Multi-modal interfaces that deliver on Ford's Trust promise
ADAS & Autonomy
- BlueCruise evolution: Expanding hands-free capability across markets
- Sensor fusion and real-time decision-making for Level 2+ systems
- Validation frameworks accelerating feature deployment
Connected Mobility
- Enhanced in-vehicle experiences driving Ford's capability-first approach
- Cybersecurity solutions protecting FordPass and connected services
- Strategic partnerships accelerating Ford's connected vehicle innovation
Ford Speakers at AutoTech 2026
Secure Your Place Today
As a representative of a major global automaker, and top-three player in the North American market, we are pleased to offer Ford executives complimentary access* to AutoTech 2026, the premier event for exploring the future of connected cars and mobility.
Register today to join over 1,800 delegates, from other leading automakers, tier-1s, and suppliers to address the connected mobility landscape's most pressing transformation challenges in pursuit of Monetizing the Connected Car.
*Registration requires the use of your current company email address. All passes are subject to approval and acceptance is not guaranteed.
Pass Options for Ford Representatives
Automaker Pass
Complimentary*
Includes access to:
✓ Keynote sessions delivered by leading industry pioneers, setting the tone for each day
✓ Connected Mobility Conference Track exploring emerging opportunities and complex challenges through in-depth sessions covering software-defined vehicles, V2X, cybersecurity and infrastructure scaling solutions
✓ Software Conference Track addressing critical industry challenges like OTA updates, AI integration and the shift to software-driven revenue models unlocking billions in new income streams
✓ UI & UX Conference Track analyzing solutions for distinctive branded user experiences and sustainable revenue streams through subscription-based platforms, AI-driven personalization, and seamless digital experiences
✓ ADAS & Autonomy Conference Track probing implementation obstacles and long-term market opportunities through safety-critical standardization and AI integration
✓ Two-day Exhibition exploring the latest technologies shaping the automotive industry
✓ Workshops providing additional opportunities for in-depth learning and collaboration
✓ AutoTech Forums featuring Q&A sessions, with industry experts, and dynamic quick-fire discussions to foster collaboration and idea-sharing
✓ Networking Lounge (Premium Access) designed to foster valuable connections and deep-dive conversations
✓ Networking Lounge & AutoTech Receptions
✓ AutoTech & Wards 10 Best - Awards (June 2), combined for the first time, celebrating industry excellence and how innovation drives new revenue streams
✓ AutoTech 2026 Welcome Drinks (June 2)
✓ COVESA Evening Reception (June 3) taking place off-site, in partnership with AutoTech, offering additional networking potential
✓ Early Access Event App (includes Post-Show Recap - AI Summaries & Conference Presentations) featuring targeted networking tools and a personalized agenda builder
✓ Omdia Automotive Breakfast Briefing
✓ Lunch and Refreshments
* Registration requires the use of your current company email address. All passes are subject to approval and acceptance is not guaranteed.
VIP Pass
Complimentary*
For Senior Level Automakers only. Director+
Includes access to:
✓ VIP Networking Lounge – a dedicated networking space, exclusively for VIP attendees, with private areas featuring roundtables and deep-dives
✓ VIP Conference Sessions providing exclusive access to private workshops and masterclasses, creating a focused forum for in-depth discussions on specialized topics with industry leaders
✓ Keynote sessions delivered by leading industry pioneers, setting the tone for each day
✓ Connected Mobility Conference Track exploring emerging opportunities and complex challenges through in-depth sessions covering software-defined vehicles, V2X, cybersecurity and infrastructure scaling solutions
✓ Software Conference Track addressing critical industry challenges like OTA updates, AI integration and the shift to software-driven revenue models unlocking billions in new income streams
✓ UI & UX Conference Track analyzing solutions for distinctive branded user experiences and sustainable revenue streams through subscription-based platforms, AI-driven personalization, and seamless digital experiences
✓ ADAS & Autonomy Conference Track probing implementation obstacles and long-term market opportunities through safety-critical standardization and AI integration
✓ Two-day Exhibition exploring the latest technologies shaping the automotive industry
✓ Workshops providing additional opportunities for in-depth learning and collaboration
✓ AutoTech Forums featuring Q&A sessions, with industry experts, and dynamic quick-fire discussions to foster collaboration and idea-sharing
✓ Networking Lounge (Premium Access) designed to foster valuable connections and deep-dive conversations
✓ Networking Lounge & AutoTech Receptions
✓ AutoTech & Wards 10 Best - Awards (June 2), combined for the first time, celebrating industry excellence and how innovation drives new revenue streams
✓ AutoTech 2026 Welcome Drinks (June 2)
✓ COVESA Evening Reception (June 3) taking place off-site, in partnership with AutoTech, offering additional networking potential
✓ Early Access Event App (includes Post-Show Recap - AI Summaries & Conference Presentations) featuring targeted networking tools and a personalized agenda builder
✓ Omdia Automotive Breakfast Briefing
✓ Lunch and Refreshments
* Registration requires the use of your current company email address. All passes are subject to approval and acceptance is not guaranteed.
2026 Automaker Attendance
Exclusive Networking Opportunities
At AutoTech, Ford executives will also have the opportunity to collaborate with leading automakers, Tier-1 suppliers, and technology providers at targeted networking sessions such as:
- VIP Summits: Strategic roundtables with industry leaders to discuss partnerships and innovation.
- COVESA Showcase: An exclusive evening reception to connect with key stakeholders in connected car technologies.
- AutoTech Awards: Recognizing excellence in AI, connectivity, and software, providing visibility and credibility for Ford’s leadership in innovation. Strengthen cybersecurity measures to protect consumer trust and brand reputation.
2026 Confirmed Sponsors
Any Questions?
If you have any questions during the registration process, please contact Freya Smale at freya.smale@informa.com who will assist you.