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Key Business Strategies for the Future of Automotive Tech
The automotive industry is navigating a transformative era, characterized by software-defined vehicles (SDVs), electrification, and connected ecosystems. For C-level executives, business development professionals, and strategic leaders at automakers, adopting a forward-thinking automotive business strategy is crucial to stay competitive.
Recent developments, such as the tariffs imposed by President Trump in March 2025, have added new complexities to the industry landscape. These tariffs include a 25% levy on imported passenger vehicles and key auto parts, as well as a 10% universal tariff on most imports, with a staggering 145% tariff on Chinese goods. These measures are projected to increase vehicle prices by up to $6,000, disrupt global supply chains, and lead to significant declines in U.S. auto sales (Source: People.com,S&P Global).
Embrace the Software-Defined Future
Vehicles are evolving into digital platforms, with SDVs offering continuous software delivery, user-centric experiences, and data-driven revenue models.
AutoTech Session Spotlight: “Workshop: The Future is Now – Navigating the Software-Defined Era” (June 3, 1:45 PM) led by Wards Intelligence’s Maite Bezerra explores SDV implementation challenges and collaborative solutions.
Diversify Revenue Streams Through Digital Services
The shift from one-time vehicle sales to recurring revenue models, such as in-car commerce and subscription services, is accelerating.
AutoTech Session Spotlight: “Embracing the Digital Shift: Navigating Subscription Services and the Digital Economy ” (June 4, 11:20 AM) and “Pioneering Revenue Streams with In-Vehicle Payments” (June 4, 4:00 PM).
Adopt a Tech-Centric Mindset
Automakers must emulate the agility of tech companies, focusing on rapid iteration, consumer-first UX, and integrated ecosystems.
AutoTech Session Spotlight: “Looking West: Transforming Auto into Tech” (June 4, 1:30 PM)
Forge Strategic Partnerships
Collaboration across telecom, AI, cloud, and energy sectors is essential to drive scale and innovation.
AutoTech Session Spotlight: “Panel: Mastering the Globalization Challenge” (June 4, 1:55 PM) and the “Collaboration Hub Roundtables” throughout the conference.
Accelerate Electrification Efforts
With tariffs increasing costs for imported components, aligning R&D and supply chains to support EV production domestically becomes more critical.
AutoTech Session Spotlight: “Electrification: Steering Through Change” (June 3, 4:45 PM).
Leverage Connectivity and Data
The integration of 5G, V2X, and real-time data is foundational for safer, smarter mobility and next-gen services.
AutoTech Session Spotlight: Panel Discussion: Navigating the Complexity: Managing Software at Scale(June 4, 2:20PM) and Panel Discussion: Unlocking the Power of Automotive Data: Transformative Applications and Strategies(June 5 2:25PM).The recent tariffs underscore the importance of resilient and adaptive business strategies in the automotive sector. Success in this new chapter demands visionary approaches anchored in industry trends and a willingness to disrupt legacy thinking. AutoTech 2025 offers an unmissable opportunity to engage with mobility trailblazers and redefine the road ahead.
Key Business Strategies | Speaker at AutoTech 2025
