SOFTWARE
Personalizing the future of vehicle experience
Today's vehicles are dynamic platforms where consumers demand continuous updates, deep customization, and personalized experiences that evolve with their needs. AutoTech unites the complete mobility ecosystem – from engineers and cybersecurity specialists to product managers and technical innovators – fostering the collaborative breakthroughs needed to deliver the intelligent, adaptable vehicles that modern drivers expect and tomorrow's mobility demands.
Take part in AutoTech's Software track to learn how strategy and technical professionals are addressing critical industy challenges including smarter OTA updates, agile development, and AI integration. Network with solution providers, cybersecurity firms, and global automakers to forge partnerships around predictive maintenance platforms and advanced OTA systems that reduce recall costs.
The exhibition will showcase cutting-edge products like vehicle personalization software, modular platforms, AI-powered driver assistance systems and cybersecurity solutions that enhance safety, efficiency, and personalization across the automotive ecosystem.
Spotlight Session
Evolving Partnerships with Connectivity and Software Innovations
- How are automakers shifting from traditional supplier relationships to strategic marketplaces, and what are the key success factors for implementing connectivity-enabled software architectures?
- What strategies are OEMs using to compete across diverse regulatory environments while balancing rapid innovation with proven engineering practices?
- What new business opportunities and revenue models are emerging from software-defined vehicles, and how should automakers prepare for this transformation?