AutoTech 2026
June 2-4, 2026
Vibe Credit Union ShowplaceNovi, MI
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The essential event for Tier 1 suppliers

Immerse yourself in tomorrow's automotive breakthroughs! As a Tier 1 supplier, gain strategic intelligence on OEM requirements for connected car transformation and emerging innovations, where advanced software serves as the intelligent processor driving revolutionary UX experiences, enhanced safety protocols, and breakthrough revenue models that automakers desperately need from their supply base.

Position your solutions ahead of competitors, secure exclusive partnerships with OEMs, and connect directly with automaker decision-makers while establishing your organization as a preferred technology partner at the forefront of the automotive industry's connected evolution.

Why should Tier 1s attend?

AutoTech stands as the automotive industry's most essential annual gathering, uniting expert-driven conference programming, strategic networking experiences, and a comprehensive technology showcase featuring breakthrough innovations — all in one dynamic venue.

We're dedicated to enabling Tier 1 suppliers, throughout North America and beyond, to generate market opportunities by concentrating on "Monetizing the Connected Car" through strategic advances in connectivity solutions, software innovation, user experience optimization, and advanced driver-assistance systems (ADAS).


Executive-Level Business Connections

  • VIP Networking Lounge featuring exclusive access where Tier 1 suppliers engage in high-level strategic discussions with automaker decision-makers, creating the ideal environment for suppliers to forge transformative OEM partnerships and secure preferred supplier status.
  • Connect with automaker executives and procurement teams at the prestigious annual COVESA Party, co-hosted with AutoTech, delivering unparalleled opportunities for Tier 1 suppliers to build deeper relationships with OEM contacts in a relaxed social setting where strategic partnerships naturally develop.
  • Early Access Event App enables Tier 1 suppliers to secure meetings with key OEM contacts and decision-makers, arrange targeted discussions with automaker procurement teams, explore verified OEM attendee profiles, and build personalized agendas focused on supplier-automaker connections — delivering a decisive competitive advantage before other suppliers can access these opportunities.

Market Intelligence

  • Keynote sessions featuring OEM leadership perspectives and supplier success stories to ensure Tier 1 suppliers align their strategic roadmaps with automaker priorities, emerging technology requirements, and shifting consumer demands that directly impact supplier opportunities.
  • Partner Workshops providing specialized sessions for Tier 1 suppliers to gain comprehensive insights into OEM technical requirements, collaborate on next-generation automotive solutions, and develop strategic intelligence on supplier-specific industry challenges within a carefully curated, dialogue-focused setting designed for supplier-automaker collaboration.

Cutting-Edge Advancements

  • Concentrated focus areas of ADAS & Autonomy, Software, Connected Mobility and UX/UI, providing Tier 1 suppliers comprehensive exposure to the automotive sector's most eagerly awaited technological breakthroughs that directly impact supplier development roadmaps and OEM partnership opportunities.
  • Honor revolutionary supplier innovations and industry peers at the joint AutoTech and Wards 10 Best Interiors & UX Awards, recognizing supplier excellence in delivering next-generation automotive solutions.

Immersive Technical Sessions

  • Participate in our AutoTech Forums — a specialized environment featuring open Q&A sessions with Tier 1 supplier executives and dynamic discussions designed for supplier collaboration and strategic knowledge exchange with OEM partners.
  • VIP Conference Sessions deliver exclusive access to specialized workshops and masterclasses throughout the event, featuring private sessions that establish a concentrated forum for in-depth discussions on Tier 1 supplier challenges, supply chain optimization, and advanced manufacturing technologies.