AutoTech 2026
June 2-4, 2026
Vibe Credit Union ShowplaceNovi, MI

The Definitive Event for Automakers

Immerse yourself in tomorrow's automotive breakthroughs! Gain strategic insight into connected car transformation and emerging innovations, where advanced software serves as the intelligent processor driving revolutionary UX experiences, enhanced safety protocols, and breakthrough revenue models.

Benchmark your offerings, discover new partnership opportunities, and network with industry peers while strengthening your professional presence at the forefront of the AutoTech community's connected evolution.

Why should automakers attend?

AutoTech is the premier automotive sector event of the year, combining expert-led conference sessions, targeted networking opportunities, and an exhibition showcasing cutting-edge technologies — all under one roof.

Our goal is to enable automakers, across North America and further afield, to unlock new revenue opportunities by focusing on "Monetizing the Connected Car" through connectivity, software, user experience, and advanced driver-assistance systems (ADAS).

Strategic Insights

  • Keynote sessions offering thought-leader perspectives to ensure long-term strategic planning alignment with anticipated market evolution and consumer behavior shifts.
  • Focused Workshops and Track Content delivering focused sessions for in-depth learning, technical exchanges and strategic insights, on automotive industry challenges, in a curated, discussion-driven environment.


Premium Networking Opportunities

  • Exclusive-access VIP Networking Lounge where every conversation has strategic potential, making it the ideal environment for automotive leaders to forge meaningful partnerships.
  • Join automotive peers at the annual COVESA Party, in partnership with AutoTech, offering excellent social and business networking opportunities.
  • Early Access Event App allowing delegates to pre-register for high-demand sessions, schedule meetings with targeted industry peers, browse verified attendee profiles and build personalized agendas — ensuring a competitive advantage before arriving on-site.

Breakthrough Innovations

  • Focused themes of ADAS & Autonomy, Software, Connected Mobility and UX/UI, giving attendees maximum exposure to the automotive industry's most anticipated innovations.
  • Celebrate groundbreaking innovations and visionary enterprises at the combined AutoTech and Wards 10 Best Interiors & UX Awards.

Interactive Deep Dives

  • Experience our AutoTech Forums — a dedicated space featuring open Q&A sessions, with industry experts, and dynamic discussions geared toward collaboration and idea-sharing.
  • VIP Conference Sessions provide exclusive access to specialized workshops and masterclasses throughout the event, featuring private sessions that create a focused forum for detailed discussions on specialized topics.