UI & UX
Transforming technology into seamless journeys
AutoTech's UI and UX content unites technical innovators and product visionaries to craft intuitive human-machine interactions that don't just enhance safety and satisfaction – they redefine what drivers expect from their vehicles. By developing intelligent, data-driven services that seamlessly elevate every journey, we're unlocking new revenue opportunities while transforming cutting-edge technology into practical, game-changing solutions that will power tomorrow's automotive experiences.
Explore AutoTech's UI and UX track to discover solutions for creating distinctive branded user experiences and transforming them into sustainable revenue streams. Strategy professionals can network with industry leaders and technology providers to explore partnerships around subscription-based IVI platforms and AI-driven personalization tools, while technical professionals gain practical insights on in-vehicle infotainment, AI integration, and seamless digital experiences.
The exhibition showcases cutting-edge technologies including advanced infotainment systems, voice-activated interfaces, customizable digital dashboards, AI-powered personalization systems, and modular UI platforms that enable both strategic alignment with emerging trends and technical implementation of innovative in-car experiences.
Spotlight Sessions
The Billion-Dollar Dashboard Decision: Smartphone Integration vs. Embedded Systems
- How is the consumer preference for smartphone integration reshaping automotive infotainment strategies, and what does this mean for the future of in-car technology development?
- What are the strategic risks and benefits for automakers who choose proprietary embedded systems over smartphone integration, and how might this decision impact their competitive position?
- How can HUD integration serve as a bridge between smartphone mirroring and embedded systems, enabling automakers to leverage both approaches while creating differentiated augmented reality experiences that drive new revenue streams in the connected vehicle ecosystem?
Smart Cabins and Scalable Platforms for Next-Gen Infotainment
- What development approaches enable adaptive infotainment platforms that learn driver behaviors while maintaining seamless integration and multi-brand customization?
- Which strategies help OEMs deliver smartphone-level infotainment across all price points while ensuring cybersecurity and preventing obsolescence?
- How can automakers use AI-driven infotainment to create revenue streams through subscriptions?